Ebo's Lawn Care emblem
Ebo's Lawn Care
Townsville · Palm Island
Brand

Ebo's Lawn Care — Brand Guidelines

A concise reference for website, social and print collateral.

Logo

Primary lockup pairs the circular mower emblem with the Ebo's Lawn Care wordmark. The full vertical logo is reserved for print, social profile art and other spaces where the vertical format fits naturally.

Ebo's Lawn Care emblem
Ebo's Lawn Care
Townsville · Palm Island
Ebo's Lawn Care emblem
Ebo's Lawn Care
Townsville · Palm Island
Ebo's Lawn Care full vertical logo
  • Minimum clear space: the height of the "E" in the wordmark on all sides.
  • Do not stretch, recolour outside the palette, or place on busy imagery without a scrim.
  • Use the compact emblem lockup for web headers, favicons and small placements; use the full vertical logo where a taller composition reads better.

Colour palette

Charcoal
Primary text, dark surfaces
--brand-charcoal
Lawn Green
Primary brand, buttons, links
--brand-green
Deep Green
Hover / depth
--brand-green-deep
Lime Accent
Highlight on dark
--brand-lime
Ivory
Warm neutral surface
--brand-ivory

Typography

Display · Space Grotesk
Sharp, dependable grounds.
Body · Inter
Reliable communication, attention to detail, safe professional service.

Tone of voice

  • Calm and professional. No slang, no hype.
  • Direct and specific. Say what we do and where.
  • Locally proud. Townsville, Palm Island, North Queensland.
  • Respectful. Reflect our Indigenous ownership with quiet confidence.

Photography

Bright natural light, tidy edges, before-and-after framing where possible. Avoid staged stock; use real job photos as they are supplied.

Social channels

Facebook cover
1640 × 720 px. Dark charcoal background, wordmark left, tagline right, subtle triangle motif.
Instagram profile / post
Profile 320 × 320. Posts 1080 × 1080. Alternate lawn-green and charcoal backgrounds; keep type left-aligned.
Google Business
Logo 720 × 720 on ivory. Cover 1080 × 608 hero-lawn imagery. Business category: Lawn care service.

Reusable post templates

Before & after
Left: overgrown before. Right: crisp after. Caption: “From overgrown to on-market ready — [suburb], [service]. Book your quote → link in bio.”
Maintenance tip
Single photo + short tip. “Wet-season tip: mow high to keep your lawn thick and weed-resistant. Need a hand? Free quote — call 0447 531 168.”
Service promotion
Bold headline + service. “Vacant block getting away from you? One-off clean-ups across Townsville & Palm Island. Book a free quote today.”
Review highlight
Pull-quote on charcoal + wordmark. Only use verified Google reviews — never fabricate.